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Miglani, R. (1996a, March 01). Diagnostic and predictive advertising pre-testing. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/diagnostic-and-predictive-advertising-pre-testing
Cader and Miglani (1994a, January 01). Problems in marketing market research . ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/problems-in-marketing-market-research-